
for founders
what you get
We provide a completely tailor-made acceleration package for you – without equity, fees or any other costs! Our team will support you in topics such as B2B sales processes, feature prioritization, fundraising, or hiring. Everything is based on your specific needs and with most efficient use of your time.
How? In a three-step process, the xdeck team will make sure to understand you and your current situation, jointly align on measurable objectives and accelerate together with you!

Alex is passionate about scaling business models in terms of growing the organisation, improving processes & infrastructure, entering in new markets, measuring the KPI that really matter as well as fundraising from seed to IPO.

Christian has a passion for entrepreneurial work, technical innovations and marketing them for the benefit of customers. Due to this experience, his focus is on the B2B product and service business.

Phillip is passionate about people and scaling organizations. He is a serial entrepreneur, business angel and has been selected as "Forbes 30 under 30“.

Flo is passionate about product development, distribution and teamwork.

Oli is passionate about innovative retail ideas and supporting young founders. He is a serial entrepreneur with previous experience at Wimdu and MyDriver.

Michael is passionate about tech startups and supporting founders on their rollercoaster startup ride. Balancing work he is working out daily and enjoys travelling exotic places.

Nico is passionate about innovative and disruptive ideas in traditional and undigitized industries. With Warehousing1 Nico and his cofounders reimagine warehouse logistics.


Lucas is passionate about innovation & digitization in traditional industries and developing profitable companies. His expertise covers the areas of B2B-Sales, Sustainable Business Development and HR.

Freya is a product-builder by heart & experience who stretches the importance of strategic business-planning based on solid technology and effective marketing.

Eva is passionate about B2B SaaS, Fintech & Crypto and helping founders build great ideas from scratch. She is Founder, Business Angel Investor, Web 3.0 expert and leads the strategy department at the Fintech Start-up Moss.

Oli is passionate about finance, operations and real estate development.

Friedhelm is a technology entrepreneur, serial co-founder, scale-up enthusiast and early-stage investor. Founder of 10+ technology companies, co-creating € 100+ mil. company value.

Sven is passionate about building new brands from scratch, organizational development and visionary ideas.

Lars is an entrepreneur, investor and coach who founded Limehome and now works as Vice President at Xentral. With his extensive experience in the startup world he is passionate about helping others succeed in their entrepreneurial ventures.

Christian is passionate about mentoring statups and scaleups, sharing his knowledge on international expansion, e-commerce, SaaS and general management, as well as investing into startups that he is passionate about.

Antonie is passionate about healthcare and industries that are fast-paced but still extremely behind in digitalization, complex but still simple and relevant for everyone, exciting in business opportunities but still providing true social value.

Tim has built and scaled IT departments of multiple startups and delivered numerous tech products around the globe. He is excited to help build great tech orgs and turn ideas into awesome products.

Konrad is passionate about digital marketing, b2b sales, and growing innovative businesses to success.

André is passionate about enabling organizations to create better products and services by moving them to modern IT architectures such as Cloud and Microservices.

Daniel is an entrepreneur with a focus on marketing and growth and is passionate about businesses solving problems.

Proof of concept in Strategy, Sales, Operations, Finance
Development of Product-Market Fit: at McKinsey & Company and as co-founder/managing director of three startups
Best feature: a passion for new ideas and change
Worst feature: my senseless love for correct grammar

Alexander is passionate about helping startups and scale ups to achieve strong growth. After gaining experiences in the financial industry, Alexander had the privilege to develop the direct-to-consumer brand Kapten & Son in the role of CFO & CEO.

Florian is passionate about big visions that make the world better and helping people exceed their ambitions.


Miriam’s passions are the tech industry and emotional skills, particularly people-centered leadership. Young founders benefit from her broad business experience in determining a viable market potential.
our experts

Jörg is responsible for the support of technology-based startups in our entire business area. For over 25 year he has been accompanying young entrepreneurs with their founded companies on the way to fully existence.

Antje is responsible for the welcoming of national and international startups to Cologne. Most of the time, she functions as a network angel to offer startups a soft landing, including potential partners, bureaucratic issues, space and talents.


Daniela is an early-stage investor at HTGF with a background in media.

Daniel is responsible for integrating and maintaining on-premise and cloud infrastructure components and ensuring their further development within the overall business strategy and requirements.

Vincent is responsible for the operational part on the marketplaces like the product listings, stock planning and advertising on marketplaces like Zalando or About you.

Ruben is a Cologne-based IP lawyer working in all fields of Intellectual Property law, in particular trademarks, unfair competition, copyrights, e-commerce and reputation management.

Gil currently works for the Startup Unit of KölnBusiness, the economic development company of the City of Cologne. Apart from the obvious ties to the city, they are trying to support our local startup ecosystem on all fronts.

Christian can help turning ideas into viable business models and scalable, lovable companies. He is a true expert for business model innovation, user experience strategy and usability engineering.
Christian also has a deep understanding of trending and innovative topics like web3, nfts, metaverse and crypto.

Bastian works online, where clients and customers meet through multimedia content. As a content consultant with a focus on corporate communications, he tries to combine creativity with processes, content with appearance and emotion with data.

Philipp has built up and managed the digital department at FOND OF since the beginning. This included eCommerce, digital marketing and creation for all brands. Before joining FOND OF, he was a digital entrepreneur.

Christian started his path in venture capital in 2010 at the HTGF when he supported the very first finance departments of around 80 startups. This background brought him to Capnamic.

Wenke is responsible for organizational development and culture. She helps finding the answers that matter: The reason why we establish a company, build a brand or develop a product. She enables people to build honest, truthful and self-reliant organizations.

Jahn is passionately committed to building sustainable premium brands from the grass root level. His expertise is a holistic entrepreneurial mindset with a deep understanding of product-market fit and brand ethos.

Marion is responsible for advising and supporting technology-based startups in all financial topics. She has been supporting startups for 7 years now and has focused on digital and innovative business models before.

Tom designs digital products and thinks about how they work and how they look like. By looking at every aspect of the product, he is making sure that the user's needs are met in the most meaningful way.
After our kick-off event, we want to understand your individual business model, discuss your current status and validate challenges.
We will synthesize our findings from the diagnosis phase and define joint objectives with you. On this basis we develop a tailor-made acceleration package for you!
We will identify suitable formats and next steps to accelerate with you in the optimal way. After a total of 3 months, the intensive phase is over. However, we will stay in contact and support you where needed.
After this deadline we will start with the first selection for our Pitch Day. Since the number of places for this last selection round is limited, an early-bird application is even more worthwhile!
Applications can be submitted until this deadline. Now we will set the final selection for our pitchday.
On our pitchday a highly-ranked jury will support us to find the most promising startups for our next Batch.